MOVEMENT STRATEGY

Designer, July 2022-Present

Movement Strategy is a social media agency and we handle any digital content for our clients’ handles on Instagram, Facebook, TikTok, and X. In my day-to-day role, it includes researching trends and seeing how it can become applicable to our accounts, brainstorming monthly content, then develop content both static and video. For potential client pitches, this includes brainstorming, creating mock-ups, and presenting to client social campaign ideas.

Looney Tunes

Our company were the ones that helped launch and bring Looney Tunes to TikTok! Even though I don’t create the content for it, it did open up the opportunity for us to handle Looney Tunes’ annual campaign called ACME Fools that falls on – you guessed it – April 1st. 2023 was Warner Bros’ 100th anniversary so I developed the case study that we submitted to win awards and for 2024, we developed a TikTok filter where my hand was heavily involved for all stages of development – ACME Bootcamp logo, teaser assets, lower-thirds, and TikTok assets for development.

CRUEL SUMMER Season 2

Created teaser assets leading up to the show and weekly episode content that would include audience participation. I also made a “Welcome to Chatham” postcard that was created for social but client loved it so much they supersized it! Shared a screenshot of what it looks like in Downtown Disney in Orlando.

Below Deck & Top Chef

Concepted and developed evergreen content that would pertain to all things like memes and seasonal posts like Superbowl, Valentines Day, etc.

Campaigns

From campaign visual guidelines to assets, this girl did it all! Me and my team created social campaigns from their new products and for they’re annual campaign “Financial Literacy Month” every March.

Automagical 1.0 - Introducing Intuit’s new AI program that assists users with their products Turbotax, MailChimp, and CreditKarma. In this campaign, we developed a TT filter and a website that generates an image to share a user’s financial aura. I created all/any assets used for this campaign.

Financial Literacy Month - To help fight against financial literacy with the GenZ demographic, we had influencers step in and teach some lessons and help fight against it! This included financial influencers and a Twitch streamer. I worked with our ACD and created the style guide for this campaign for internal and client use.

TT Evergreen Content - Sometimes I would have to be the in-house influencer and developed any graphics for TikTok content.